TikTok May Launch New U.S.-Only App by September Amid Sale Pressure and Algorithm Split

TikTok could launch a separate app for U.S. users as soon as September 5. With ByteDance under pressure to divest, here's what changes users can expect and why a new app may be necessary.

7/9/20252 min read

A New TikTok App May Be Coming to the U.S. — Here’s What That Means

TikTok could soon undergo a dramatic transformation for American users. Facing an upcoming U.S. government deadline to divest from its Chinese parent company ByteDance or face a nationwide ban, the social media giant is reportedly developing a new, U.S.-only version of its app, set to launch as soon as September 5.

According to The Information, the original TikTok app would be removed from U.S. app stores the same day, although existing users might retain access until March 2026. This move could fundamentally reshape the experience for TikTok’s 170 million American users, with changes to the algorithm, content, and even international interactions.

Why a New App?

At the heart of the issue is TikTok’s proprietary recommendation algorithm, the “For You” engine that made the app wildly addictive. The Chinese government has signaled it will not allow ByteDance to transfer the algorithm to a new U.S.-owned entity — a stance that complicates any sale.

Without that algorithm, a new U.S. version of TikTok would have to be rebuilt with an entirely separate recommendation engine, potentially altering how content is delivered, discovered, and curated.

Key Differences in the New App Could Include:

  • A new algorithm not built in China

  • Limited or no content sharing with international users

  • Possible delays or challenges in transferring user data and profiles

  • A “different platform with different content,” as the company itself has warned

What’s Driving the Change?

This all stems from a law signed by President Biden last year that mandates ByteDance must divest TikTok’s U.S. operations due to national security concerns — or face a ban. The law gives the U.S. government broad authority to block platforms deemed to be a risk to user data or national interests.

President Donald Trump, now in his second term, has extended the enforcement deadline three times, pushing the final cutoff to September 17, 2025. He recently claimed that a group of “very wealthy” American buyers is close to acquiring TikTok’s U.S. operations.

“We’re close to a deal,” Trump said, though skeptics remain cautious after multiple missed deadlines.

Will the New App Comply With U.S. Law?

Under current law, the post-sale app:

  • Cannot share user data with ByteDance

  • Cannot use ByteDance’s algorithm

  • Must operate as a standalone entity with full control over its infrastructure

ByteDance may be allowed to keep a minority, non-controlling stake, but U.S. user data must remain entirely separate.

The new U.S. app could help meet these requirements while keeping the brand alive. But legal scholars caution that even current delays may be skirting the letter of the law, which allowed for just one 90-day extension under specific circumstances.

The Bigger Picture: Risks and Uncertainty

There’s still no confirmation from the Chinese government, which must approve any sale of TikTok assets. And while Trump may be shielding the platform now, experts warn that future administrations or courts could hold tech partners like Google and Amazon liable for continuing to support a banned version of TikTok.

In short, TikTok may have no choice but to move forward with a new app — not just to satisfy the U.S. government, but to protect itself from long-term legal exposure and regulatory uncertainty.

What This Means for U.S. Users

If you’re on TikTok, expect potential disruptions:

  • You may have to download a new app this fall

  • Your followers, videos, and preferences might not transfer smoothly

  • The new app could feel very different — possibly less engaging or more fragmented

Whether TikTok can maintain its dominance in the U.S. without its “secret sauce” algorithm remains to be seen.